We recently received a call from the owner of a successful local restaurant. He was having a website emergency and needed our help. His web developer, for reasons unknown, had decided that he no longer wanted to be in the website business. Apparently he had come down with a bad case of wanderlust and had gone off to explore the world. Unfortunately for the gentleman on the other end of the call, his restaurant was now without a website and in its place was the dreaded error message, and an ex-web developer who was MIA somewhere in the world.
Sadly, the design and development industry is bursting with fly-by-night contractors and unscrupulous individuals who simply do not care. It is, after all, the digital wild west; Buyer Beware. The good news is that a lot of business consumers are catching on and making better choices about who to trust with their digital branding. In fact, this year we are seeing a growing number of small-to-medium businesses willing to invest more capital into their websites in exchange for professionalism and dependability.
As more and more consumers use the internet to navigate their day-to-day life, websites continue to grow in significance. If you want to stay relevant in a tech-driven marketplace, it's important for your website to be current and fresh. In the not-so-distant past it was considered quite enough to have a basic, static web presence. It didn't have to be fancy. It didn't have to do anything, as long as it provided some kind of information about your business. Well those days are long over and business owners have a much better understanding of the real value that a strong, interactive website brings.
Mobile responsive design, the latest mantra in the world of digital design, has caused a recent boom in the website design industry. It's an exciting time for designers as the demand for custom design is on the rise. We're in the midst of a kind of design renaissance. Illustration is making a huge comeback as the tools for digital integration get better and better, animation is becoming more accessible and video is being used in ever-more creative ways. Platforms also continue to improve. Squarespace, for example, has made huge strides in terms of integrated applications, design flexibility, and affordability.
And now back to the website emergency... Fortunately everything turned out OKAY. First, we determined that the URL was owned by the restaurant (whew!), so we were able to throw up a cover page made with a full-screen image from the restaurant along with location, hours and phone number, and a note about the new website that was coming soon. A week later, our "emergency call" turned into a new client, and a few weeks later, we launched their new website.
Check it out: PastaAmore.com